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A CLOSER LOOK INSIDE 

X

. "If I'm a little x... and you're a big X... How do I make us BEAR?"

 

The Xx represents the concept of exponential growth and influence. It consists of a Big X and a little x positioned in the right spot to make the Big X exponentially bigger. This symbolizes the idea that even small actions can have a significant impact when placed correctly.

The Repair Bears, who are dedicated to making positive changes in the world, have x-eyes that glow in the dark. These x-eyes represent their vision and awareness of the need for repair and improvement. The fancier or more influential Bears, known as "influencer bears," have special x-eyes adorned with diamonds or aero descent designs, highlighting their elevated status.

It's important to note that as the repair Bears gain more influence, their x's become smaller. This signifies that as they become more influential, they don't need to showcase their impact as prominently because their actions speak for themselves. Their smaller x's contribute to making the bigger X more influential, indicating that collective effort and collaboration amplify their impact.

Additionally, the logo includes a rainbow that follows both Xx's as they fly through the sky. This rainbow is inspired by "The More You Know" commercial, which aired during shows like Sesame Street and Duck Tales. The rainbow symbolizes knowledge, enlightenment, and the idea that continuous learning and awareness are key to positive change.

Overall, the logo encapsulates the idea that by taking small but strategic actions and continuously expanding one's knowledge and influence, individuals can contribute to exponential growth and make a meaningful impact on the world.

X up close .heic

BETTER TOGETHER

 IT'S JUST IN OUR BNA 

Diamond Eye.HEIC

THE BEAR DIET

LOVE + GLOW

Diamond Eye.HEIC
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